Office & Retail Branding Project - Peterborough
Brand Space was commissioned to bring The Oculist’s opticians practice to life. The client wanted the bold, bright personality of their brand to be reflected in the physical space, which had previously felt flat and uninspiring.
The Oculist needed a refreshed interior design that would:
- Highlight the new upstairs area and draw customers’ attention
- Reflect the bold, bright essence of their brand
- Include a neutral, comfortable zone for customers trying on glasses, with darker tones, mirrors, and strategic lighting to create a calm space
The challenge was balancing vibrant branding with functional retail areas, ensuring both aesthetic impact and a comfortable customer experience.
We started by analysing the existing space and the brand’s personality. This informed our design strategy, which focused on:
- Selecting colour schemes that represented the brand while working with lighting and space
- Creating wall graphics and bespoke art to guide customers through the shop
- Designing a neutral, comfortable corner for trying on glasses using darker tones, mirrors, and layered lighting
This approach ensured that the overall experience was both visually striking and practical for the retail environment.
Brand Space delivered a cohesive interior branding package:
- Colourful, eye-catching wall graphics that bring the brand to life and guide customers upstairs
- Custom artwork reflecting the bold, bright identity of The Oculist
- A neutral testing area using dark tones, mirrors, and subtle lighting to create a calming, private space
- Thoughtful spatial planning that balances brand impact with customer comfort
The rebrand transformed The Oculist practice into a vibrant, functional retail space. Customers are immediately drawn to the upstairs area, and the neutral try-on zone provides a comfortable and stylish environment.
This project highlights how interior branding and environmental graphics can combine creativity and functionality to bring a brand personality to life in a retail setting.
